Love Beyond February

OBJECTIVE

Brand Awareness 

BACKGROUND

Love lulls after Valentine’s Day because lovers tend to go back to the distractions that keep them away from their partners.  In this campaign Filii, a brand that creates fun for families, seek to raise awareness on the need to love (go back to the job of loving) even after February 14    

APPROACH

Using CUPID, the god of Love performing activities that are unlike him; we created a website (lovebeyondfebruary.com) where lovers were encouraged to input their names and lovers names on a pre-made template; then share with their lovers pledging to love them everyday, no matter the distractions 

OUTCOME

717 Pledges was downloaded and shared across social media by lovers within the period of the campaign – 4 days.

  • Client Filii Magna
  • Completed on February 2018
  • Project Valentine Campaign